Sophie Rouët-Courtière is an important figure in the world of perfumery. Endowed with a solid academic background (in philosophy and social psychology) and a strong family cultural heritage (she is the daughter of Jacques Rouët, the first Managing Director of the Christian Dior fashion house), she never imagined that she would one day enter the world of perfume, build a career there, let alone revolutionize its sales techniques. Yet throughout her career — from Unilever to Escada and Givenchy — Sophie Rouët-Courtière pushed the development of marketing to the point of making it a true ‘science of choice.’ Stimulating for creative teams, her innovations also revolutionized consumer habits and the place of perfume in everyday life. From flavored tea to seasonal fragrances and baby eaux de toilette, Sophie Rouët-Courtière reveals in this interview the most fascinating moments of her remarkable career, with simplicity, pedagogy, and a great deal of humor.
Extracted from the interview of 01:04:48 mn, filmed on the 19th October 2023 in Paris.
Writer and Interview director: David Richard
Production: Fonds de Dotation Per Fumum
Executive Production: EDEN
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