Happy New Year 2024 !

A new year, a new beginning: let’s look to the future with hope and optimism.

The new year begins with the launch of our campaign to collect requests for support for Vintage 2024. From January 1 to March 31, we’re listening to your projects. To tell us about them, go to the short-lived “Support Request” tab on our website here.

This is an opportunity to remind you that the Fund’s missions are focused on: preserving France’s cultural heritage, supporting contemporary artistic creation, educational and social action, and research; all in connection with perfume, the sense of smell and olfaction.

At the start of the new year, we interviewed Tristan Hinschberger, a student at the École du Louvre who is writing his thesis on the subject of perfumery and the decorative arts in the early 20th century. Here is an excerpt:

FdD Per Fumum: Why choose two universal exhibitions (those of 1889 and 1900) and an international exhibition of decorative arts (that of 1925) as examples or sources of work?

Tristan Hinschberger: “For me, it was at the Universal Exhibitions that French perfumery became institutionalized. It’s a time when it shows itself to the world, when it demonstrates its aesthetic, scientific and chemical advances.

It tried to compete with other nations in a particularly intense and stormy political and social context between the end of the 19th and the middle of the 20th century.

So, I think these 3 exhibitions are particularly important because they show the evolution of taste in decorative art in the space of just under 35 years.

This evolution in taste can be seen in the studies, the bottles and the stands of the companies present at the 1889 exhibition. As for the 1900 show, it was marked by the birth of Jicky. It was the first time we saw a perfume stand designed by an artist not associated with the perfume industry. It was Hector Guimard for the Roger & Gallet stand. As I said earlier, 1925 marked the apogee of the perfume pavilion’s aesthetic research. It was one of the most-visited pavilions at the show, and one of the most successful. So these 3 dates seem to me particularly important for understanding the evolution of taste and the evolution of perfume as a decorative art.”

Find the full text of this exclusive interview on www.fondsperfumum.org – news page.

The Fonds de Dotation Per Fumum invites you to follow the projects supported on our website www.fondsperfumum.org and their news on our Instagram @fondsperfumum. And don’t forget to sign up for our newsletter.

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